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Put the phone down.

A small Tag on your desk. Tap your iPhone to start a focus session: distracting apps pause, Do Not Disturb turns on, and the timer begins. Tap again when you are done.

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Made in Germany
Launching soon
Tag and app
Works on iPhone & Mac
freeself Tag neben einem iPhone

Put the phone down.

A physical cue that turns the decision to focus into a deliberate action.

Join the waitlist

How does it work?

Scroll through the app. Every view has one job: protect your focus.

freeself Home view on an iPhone: focus session locked and active
Home

Tap. You're locked in.

Hold your iPhone to the Tag and the session starts: distracting apps pause, Do Not Disturb turns on, the timer begins. Home shows the one state that matters: locked.

freeself Schedule view: weekly focus routines with day toggles
Schedules

Focus that shows up on time.

Create schedules for the routines you want to protect: study blocks, work windows, evenings. Duplicate a schedule to reuse it, and freeself starts the right mode on time.

freeself Places view: auto-block apps at saved locations like university and home
Places

The place sets the boundary.

Save the places where focus matters: the library, your desk, the office. freeself prepares the right boundary when you arrive.

freeself Streaks view: daily goal, milestones and focus statistics
Streaks

See yourself showing up.

Streaks and calm statistics show the days you followed through. Progress you can feel, without turning focus into another feed.

One tap. Every screen.

Start on your iPhone and distractions stay blocked across your devices. No “I’ll just use my laptop” loophole.

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Compare the boundary, not just the block.

Most tools live entirely on the device. freeself moves the decisive action into the room: start with the Tag and return to it when you are ready to stop.

Focus advantage
freeselfTag + app, one system
CompetitionFocus apps and tap devices
Apple App LimitsNative Screen Time controls
Cross-device blocking
YesFocus can follow iPhone, iPad and Mac.
VariesDepends on provider, platform and plan.
Apple-onlyWorks inside the Apple ecosystem when configured.
Places blocking
YesPlaces prepares focus when you arrive.
VariesLocation rules are not standard everywhere.
NoScreen Time is not location-based.
Physical barrier
YesThe Tag moves the decision into the room.
YesTap devices like Brick or Unplug add one too.
NoControls stay on the same device.
Physical start and finish
YesTap to start, return to the Tag to end.
VariesTap devices offer it; app-only tools do not.
NoManaged through on-device controls.
Resists a same-screen impulse
YesThe exit is not beside the urge.
VariesStrict modes can help, but controls remain software.
LimitedA passcode helps; otherwise more time is close by.

Apple App Limits can be strengthened with a Screen Time passcode. Third-party blocker behavior varies by product, platform and configuration. This comparison describes interaction models, not measured performance.

I built freeself because I couldn’t put my own phone down.

A small object on my desk turned out to be the boundary I had been missing. Designed and crafted in Germany, for anyone who wants their attention back.

Read my story
Oliver, founder of freeself

FAQ

freeself is a small physical Tag you keep on your desk. Tap your iPhone to start a focus session and tap again to end it. It works with the companion app to turn focus into a repeatable system.

Tap your iPhone to the Tag to begin: distracting apps pause, Do Not Disturb turns on, and a timer starts. Tap again to finish. Ending the session is a deliberate physical act, not another swipe.

freeself launches for compatible iPhones. Android support is in active development. We will publish the final compatibility list before shipping.

Final launch details will be announced before freeself becomes available. Join the waitlist and we will keep you updated.

Start a session with your iPhone and the free companion apps carry that focus state to your other supported devices, including your Mac.

Shipping timing will be announced before orders open. We will not take payment until the production timeline is confirmed.

freeself is designed and crafted in Germany.